Our girls are the new faces of J. ESTINA! Check out more under the cut!
SNSD was chosen to be their official endorsement models not just because they are a popular group. SNSD is currently the forefront of the Hallyu wave that is making a huge impact overseas just like the brand J. ESTINA. SNSD’s image also pairs well with the chic ‘real princess’ concept they are currently pushing.
J. ESTINA will be releasing a new line of bags called, ‘SNSD backpack’. The backpacks with display the classic floral J. ESTINA pattern, and will be offered in 2 different colors of brown and ivory. They will be releasing their special S/S design – a red-colored bad decorated with studs in late October.